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(EMAILWIRE.COM, December 26, 2010 )
NEW YORK, NY - MyBestPicksEver, publishers of free Stock and News alerts, reports on the following - European food authority said the claims of probiotic drinks, which can nourish the digestive tract, and immune system has a less strong scientific foundation.
Therefore, probiotic drinks manufacturers are prohibited from using the word probiotics again in sales.
Officially, the European food authority, EFSA, conduct a study of 800 health claims of probiotic drinks are often advertised probiotic drinks manufacturer. Health claims report was filed by the food industry food industry and member states EFSA. From independent research, council panel of EFSA scientists concluded that probiotic drinks are not proven to provide health benefits as long as it is believed many people, which strengthens immunity, improves immune system, and reduce digestive problems.
Separately, the council panel also examined 12 studies conducted by Yakult as the owner of the patent on probiotic bacteria Lactobacillus casei Shirota. The researchers found, is not enough scientific evidence that the content of these probiotics can enhance immune system to fight the flu.
Currently, nearly 60 percent of households in Great Britain bought the probiotic drinks on a regular basis. However, consumer groups asked the competent authorities conduct independent research for food and beverage manufacturers do not casually use health claims in marketing their products.
Since 2007, authorities in Europe prohibit food companies to use health claims in marketing their products unless scientifically proven. The new regulations also require the countries in Europe include health claims made by food producers.
Danone, the market leader of probiotic products, decided to withdraw their claim that their products, Actimel and Activia, boost immunity and healthy. Currently, Danone is also still awaiting a decision EFSA to the statement “fermented milk that is containing probiotic Lactobacillus casei reduce Clostridium difficile toxins in the colon that causing acute diarrhea.”
Meanwhile, Yakult plans to discuss the results of research conducted by the EFSA. Yakult says a claim rejected by EFSA is only one aspect of the research they was doing.
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