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Eleventh edition of Morphy

(EMAILWIRE.COM, January 15, 2007 ) YORK, PA. - On Saturday, Feb. 10, Dan Morphy will host the eleventh edition of his semiannual Antique Toy, Doll, Holiday & Advertising Show at the Memorial Hall East, York Fairgrounds, in York, Pa. The semiannual show has developed into an exciting event of 200 tables, with approximately 140 topnotch dealers from North America and Europe participating. “The show has a defined identity, now,” Morphy said. “Shoppers know what to expect, and that’s the very best dealers of antique toys, advertising and holiday material. We have a strong core of repeat dealers who’ve been with us since the beginning, but new dealers join us with every successive edition of the show.” Traditionally, the winter show, held around Valentine’s Day, attracts a contingent of international exhibitors. “It seems to have developed that way, that the Europeans show up in greater numbers for the Valentine’s weekend show,” Morphy said. The event has always taken place at the York Fairgrounds, starting in the Memorial Hall East, then moving to the Toyota Center. Now it has returned to its original venue. “Dealers told us they liked the more-intimate size of the Memorial Hall, so we respected their wishes,” said Morphy. “We pride ourselves in being a show that attracts the finest dealers, and we do everything possible to accommodate them.”Many exhibitors have commented that they like setting up at Morphy’s show because it’s not a long, drawn-out affair – it’s a one-day event with a seven-hour early buying session the day before – and is highly cost efficient. A standard 8 by 10ft booth with one table included costs only $160 to rent. Early buyers initially enter the building at the same time as the dealers, at noon on the Friday preceding the show. The number of earlybirds paying $50 to enter at that time and get first pickings has grown with each successive show. “Early buyers who come to my show are the serious collectors,” said Morphy. “I’ve never seen a single one of them walk out empty handed. They’re for real.” If there is a sticking point that Morphy would like to improve upon, it is the show’s attendance. “I would like to see a bigger gate. The average attendance for the show is around 1,000 paid admissions, which we are striving to increase, but multiple dealers have told me the people who did come were buyers who walked out with bags in their arms. I would rather have 900 buyers than 3,000 tire-kickers.” Morphy has never been one to skimp on marketing and advertising, and new avenues are being accessed as part of the February preshow promotional campaign to help increase the event’s visibility. Obviously, the dealers are finding it lucrative to set up at Morphy’s show, often maximizing the time spent in southeastern Pennsylvania with side trips to Adamstown, a mecca of acclaimed antique malls, including Morphy’s Adamstown Antique Gallery. “I honestly can’t name more than five dealers we’ve lost since starting the show in February of 2002. Some of the regulars can’t do both editions because of vacations or other reasons, but they keep coming back. It’s a cheap, easy, convenient show to do, and for better or worse, it works.” The mix at the show is around 35 percent antique and vintage toys, 35 percent antique advertising, 15 percent dolls and 15 percent holiday. Many of the dealers offer a cross-selection from all four categories. “There’s a natural crossover among the collectors and dealers who sell these pieces, anyway,” said Morphy, “but it also makes good sense to diversify. In today’s market, you have to be more general in what you sell. Besides, a lot of people collect in multiple categories, so you’d might as well cater to them.” Morphy noted that more holiday items are seen at the February edition of his show because of the increased overseas dealer participation. “The Europeans tend to bring more holiday items, since there seems to be more access to the antique holiday material on that side of the Atlantic.” Morphy believes that, as an adjunct to his ongoing efforts to publicize the show through various media, a healthy percentage of the show’s growth continues to come from word of mouth. “I think we’re doing everything right in terms of catering to the dealers, and as a result, we have the best names in the business at our show. When you have the best dealers on board, the collectors will come. The word is out there that this is not like any other East Coast show, and I’m committed to continuing to build its reputation as a show not to be missed.” Dan Morphy’s Antique Toy, Doll, Holiday & Advertising Show will take place from 9-3 on Saturday, Feb. 10, at the Memorial Hall East, York Fairgrounds, in York, Pa. Admission is $7. Early buying is from 10-5 on Friday, Feb. 9 (early admission: $50). Parking is free on both days.Contact: (717) 335-3435, email danmorphy@dejazzd.comView additional details online at www.aagal.com.



Catherine Watson

britamermedia@aol.com

Source: EmailWire.com

Eleventh edition of Morphy

(EMAILWIRE.COM, January 15, 2007 ) YORK, PA. - On Saturday, Feb. 10, Dan Morphy will host the eleventh edition of his semiannual Antique Toy, Doll, Holiday & Advertising Show at the Memorial Hall East, York Fairgrounds, in York, Pa. The semiannual show has developed into an exciting event of 200 tables, with approximately 140 topnotch dealers from North America and Europe participating. “The show has a defined identity, now,” Morphy said. “Shoppers know what to expect, and that’s the very best dealers of antique toys, advertising and holiday material. We have a strong core of repeat dealers who’ve been with us since the beginning, but new dealers join us with every successive edition of the show.” Traditionally, the winter show, held around Valentine’s Day, attracts a contingent of international exhibitors. “It seems to have developed that way, that the Europeans show up in greater numbers for the Valentine’s weekend show,” Morphy said. The event has always taken place at the York Fairgrounds, starting in the Memorial Hall East, then moving to the Toyota Center. Now it has returned to its original venue. “Dealers told us they liked the more-intimate size of the Memorial Hall, so we respected their wishes,” said Morphy. “We pride ourselves in being a show that attracts the finest dealers, and we do everything possible to accommodate them.”Many exhibitors have commented that they like setting up at Morphy’s show because it’s not a long, drawn-out affair – it’s a one-day event with a seven-hour early buying session the day before – and is highly cost efficient. A standard 8 by 10ft booth with one table included costs only $160 to rent. Early buyers initially enter the building at the same time as the dealers, at noon on the Friday preceding the show. The number of earlybirds paying $50 to enter at that time and get first pickings has grown with each successive show. “Early buyers who come to my show are the serious collectors,” said Morphy. “I’ve never seen a single one of them walk out empty handed. They’re for real.” If there is a sticking point that Morphy would like to improve upon, it is the show’s attendance. “I would like to see a bigger gate. The average attendance for the show is around 1,000 paid admissions, which we are striving to increase, but multiple dealers have told me the people who did come were buyers who walked out with bags in their arms. I would rather have 900 buyers than 3,000 tire-kickers.” Morphy has never been one to skimp on marketing and advertising, and new avenues are being accessed as part of the February preshow promotional campaign to help increase the event’s visibility. Obviously, the dealers are finding it lucrative to set up at Morphy’s show, often maximizing the time spent in southeastern Pennsylvania with side trips to Adamstown, a mecca of acclaimed antique malls, including Morphy’s Adamstown Antique Gallery. “I honestly can’t name more than five dealers we’ve lost since starting the show in February of 2002. Some of the regulars can’t do both editions because of vacations or other reasons, but they keep coming back. It’s a cheap, easy, convenient show to do, and for better or worse, it works.” The mix at the show is around 35 percent antique and vintage toys, 35 percent antique advertising, 15 percent dolls and 15 percent holiday. Many of the dealers offer a cross-selection from all four categories. “There’s a natural crossover among the collectors and dealers who sell these pieces, anyway,” said Morphy, “but it also makes good sense to diversify. In today’s market, you have to be more general in what you sell. Besides, a lot of people collect in multiple categories, so you’d might as well cater to them.” Morphy noted that more holiday items are seen at the February edition of his show because of the increased overseas dealer participation. “The Europeans tend to bring more holiday items, since there seems to be more access to the antique holiday material on that side of the Atlantic.” Morphy believes that, as an adjunct to his ongoing efforts to publicize the show through various media, a healthy percentage of the show’s growth continues to come from word of mouth. “I think we’re doing everything right in terms of catering to the dealers, and as a result, we have the best names in the business at our show. When you have the best dealers on board, the collectors will come. The word is out there that this is not like any other East Coast show, and I’m committed to continuing to build its reputation as a show not to be missed.” Dan Morphy’s Antique Toy, Doll, Holiday & Advertising Show will take place from 9-3 on Saturday, Feb. 10, at the Memorial Hall East, York Fairgrounds, in York, Pa. Admission is $7. Early buying is from 10-5 on Friday, Feb. 9 (early admission: $50). Parking is free on both days.Contact: (717) 335-3435, email danmorphy@dejazzd.comView additional details online at www.aagal.com.



Catherine Watson

britamermedia@aol.com

Source: EmailWire.com


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