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(EMAILWIRE.COM, July 21, 2011 ) Boca Raton, FL -- This series will focus on Improved Patient Care through Innovative Technology and the role social media is playing in helping consumers intelligently fill the gap between what their doctors provide them and what they need to live healthier lives.
“Driving healthier behaviors and getting people well are fundamental to healthcare reform in this country, said Grant Verstandig, Founder and Chief Executive Officer of Audax Health. “The challenge is in engaging consumers to be part of a process that is largely impersonal and unrewarding. Social media and gaming media and gaming sites have exploded because people are rewarded when they engage in often very personal ways online. When you make personal health management tangible, quantifiable, interactive and rewarding, you give consumers the ability to improve their own health and wellness. Consumers have long wanted to own their health, and today’s innovative technology now puts consumers in control of their healthcare decisions.”
Audax Health is one of many companies featured in the 21st Century Health series, which founder Verstandig conceived from his own experiences with the healthcare system. Following seven surgeries in a short 20 months, Verstandig found that the current healthcare system left him with more questions than answers. Turning to the Internet was time consuming, with no intelligent way to sift through the information he needed. And Verstandig had no access to patients like himself to share information and ideas.
In 2009, Verstandig founded Audax Health to build a solution that put him in control of his healthcare decisions. In 2010, Audax Health launched its flagship product, Careverge, to engage consumers in their own healthcare management.
Careverge is a personal health engine—which marries proven web 2.0 technology, social networking and gaming mechanics to healthcare—to interactively engage members to track detailed health information, intelligently identify potential issues and serve up personalized and relevant information to improve health and wellness. It integrates an online community with the healthcare world to allow consumers to connect with real people to learn about medical conditions, manage health goals and even receive reminders about taking medication or completing daily exercise.
“By providing tools and information that allows consumers to personalize Carverge to individual needs, consumers can better manage their own health issues,” Henry DePhillips, M.D., President and Chief Operating Officer of Audax Health. “Better health management ultimately leads to better outcomes and reduced costs, which is the true business benefit of the consumer engagement Careverge drives.”
About Audax Health Solutions.Inc.
Founded in 2009, Audax Health believes that consumers can and should be active participants in managing their own healthcare. It created a truly revolutionary personal health platform—Careverge—to help consumers manage their health by tracking, researching and interacting with other consumers and healthcare professionals about their health management. To learn more about Audax Health and Careverge, visit http://audaxhealth.com.
About21st Century Health
21st Century Health is an award winning targeted business show that is independently produced by Multi-Media Productions. The show provides its business viewers an in depth opportunity to find solutions to the industry problems from some of the top business leaders from across the world. Each exclusive segment is taped in our state of the art South Florida Studio
Once selected, companies are able to present their story and solutions to industry problems in an exclusive way that sets their company apart from the others. With more than 6,000 companies participating on over 600 shows, 21st Century Health continues to be the premier and targeted outlet for the latest business stories.
21st Century Health airs on various national cable networks that are viewed by over 100 million viewers nationwide as well as internationally via DirecTV and Dish Network. The show can also be viewed through video on demand via http://www.21chtv.com. The 21CHTV Series is also available at more than 27 prestigious college universities, including Carnegie Mellon University, Howard University, Dartmouth College and Georgetown University.
For specific market-by-market air dates and times, please e-mail Moniqueh@mmpusa.com. For more information, please visit http://www.21chtv.com.
Multi-Media Productions USA
Susan Waters
919 732 3070
swaters@mmpusa.com 
Source: EmailWire.com
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