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'We Buy Houses' Signs Pop-up Everywhere

(EMAILWIRE.COM, February 12, 2007 ) Sacramento, CA -- “We Buy Houses” read the ubiquitous signs that appear on fences and utility poles all over the country. These brightly colored eye-catching signs are a form of low-cost marketing for some real estate investors and a nuisance to others. In parts of the country the signs are not permitted by local regulations, but not much is usually done about them besides removal. This begs the question: What is it about these signs that appeals to people who call the numbers? Some real estate investors use the signs because they say it’s the only way to get people who need to sell a home fast to call them before the property is lost to foreclosure. They also say that people who call usually want to sell a house quickly with no hassles such as fixing and presenting a property to a flood of potential buyers. Sellers also typically don’t want to pay the costs associated with using a realtor. For people who want to sell quick cash these signs are, in effect, the marketing equivalent of a check-cashing business. In exchange for making a deal with a real estate investor who can complete a transaction in just a few days the sellers usually agree to sell their properties at a discount from market value. Often the house purchased is in poor condition and the owner may be delinquent on his or her mortgage payment. Or, the owner may simply need to sell the property to relocate for a job, deal with a divorce decree, or desires to be rid of a troublesome rental property. But, internet-based marketers are, in customary fashion, finding a way to build a better mousetrap in the home buying business. According to Patrick McGilvray, J.D., President of, “most of the `we buy houses’ signs are put up by amateur investors who have recently attended a seminar and who have little experience in the field. Our business model involves selling leads to a large number of investors across the country who want to buy houses in their local areas. The sellers want sell their houses quickly, but they also want to deal with a reputable and established company. We do use some newspaper advertising to attract sellers, but the main source of our leads is people who search for us on the internet.”Contact:Patrick McGilvray, J.D.manny@thehomebuyingcenter.comTel: 916-920-3278

Patrick McGilvray, J.D.
Patrick McGilvray, J.D.


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