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(EMAILWIRE.COM, February 10, 2007 ) Haliburton, Ontario -- Patient News Publishing has taken the initiative to aid self employed dentists in generating new clientele by helping develop positive relationships with potential and current clients.Employment of dentists is expected to grow more slowly than the average for all occupations through 2012. Although employment growth will provide some job opportunities, most dental jobs will result from the need to replace the large number of dentists projected to retire. However, job prospects should be good as new dentists take over established practices or start their own. According to Service Canada, 90% of the dentists in Canada are self-employed. While self-employed dentists in private practice tend to earn more than salaried dentists, like other business owners these dentists must provide their own health insurance, life insurance, retirement benefits, and incur additional cost related to starting a dental practice including marketing to establish their own practice and generate clients.“One of the greatest challenges facing almost every new dentist is establishing patient trust,” states Joanne Bishop, Vice President for Patient News Publishing (http://www.patientnews.com), a company that specializes in dental marketing, including custom patient newsletters. Becoming a dentist in Canada is a long, arduous and expensive proposition, and upon graduation, the new dentist still has many hoops to jump through before a career is established and is well underway with a thriving dental practice. Patient News Publishing has created a business based on helping dentists, specifically the self-employed, build trust with patients, stand out within the dental community, and expand their client base using direct mail and dental office marketing newsletters.“Over the years, we have worked with thousands of dentists throughout Canada and the United States. We know how important it is for dentists to develop a positive relationship with their patients. Having a good dentist/patient relationship helps the dentist sell new services to clients and it helps capture more patient referral business” Bishop adds.Like any other small business, in order to have a successful practice, dentists need to have an effective dental marketing plan. Today’s dental practices offer a wider array of procedures and services than ever before. Patient News Publishing has met the demand of dentists striving to remain competitive in their field by helping self employed dentists advertise services to their patients and prospective patients. In addition, the use of dental marketing newsletters has offered dentists a way to attracts new clients, differentiate itself from the competition, and establish a new practice. By using a variety of effective advertising and innovated marketing tools, Patient News Publishing is able to help dentists create a distinctive business brand that patients become familiarized with. Although the employment of dentists is expected to grow slower than other occupations, it is projected that the demand for dental care should grow substantially well into the next decade. This is due in part to members of the baby boomer generation advancing in age; as this happens, a large number will need maintenance on complicated dental work such as bridges and implants. In addition, elderly people are more likely than past generations to retain their teeth, so they will require more care. Furthermore, children will continue to need preventative checkups. The demand for new dentists is not expected to grow as rapidly as the demand for dental services because as their practices expand, dentists are likely to hire more dental hygienists and dental assistants to handle routine services. As the trend of employment opportunities continues to decrease for dentists, competition for patients will continue to increase. Those dentists, whose practices have expanded to include more staff and more services than ever before, will look for innovative ways to attract new patients and provide incentives to retain the patients that they already have. This will make the need for dentists to effectively market and retain new clients increasingly important in the years to come.Whether your dental marketing goals include improving patient communication, generating new high quality patients or both, Patient News Publishing has created a dental newsletter program that really works. Call 1-800-667-0268 ext. 223 today for a free consultation, or visit http://www.patientnews.com for more information.Distribution by http://www.first-page-seo.com and http://prnn.com.
Kevin Dill
hillaryalane@yahoo.com 
Source: EmailWire.com
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