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'How to Create a Press Kit to Book Radio Interviews'

(EMAILWIRE.COM, May 09, 2007 ) Suwanee, GA -- This Press release will help anyone craft a press kit that has the radio show hosts clamoring for your interview.What is included in a press kit? Why do I need one to book a radio interview?• A press kit comes in a double pocket portfolio. Use a color other than white or manila so that your press kit stands out.• Always put “Requested Material Enclosed” on the outside of the envelope so it is not thrown away as junk mail.• Write the address on the envelope by hand. Don’t type it because then it looks like a mass mailing which is usually thrown away.• Include an extra book cover that is attached to the front of the press kit.Include your press release on the left hand side of the press kit. People read from left to right and you want them to look at your press release first.Let’s look at their press release in detail.The most important thing is the headline. The headline is the topic of their show. Have a sub headline and then a box of bullet points. Instead of the “For Immediate Release” say “Available for Interview”. Their bio and picture is on the right hand side. Include statistics because the media loves statistics.Next is the list of sample questions. These questions should be placed behind the press release in press kit folder.Their list of sample questions is a choreographed script for radio interview host to follow. The interviewers love to use because they don’t have time to prepare and read their book. They provide them a turnkey interview for them. This significantly increases their chances of obtaining a radio interview. Make it as easy as they can for the interviewer to interview them.Basically they should have 10-15 sample questions, 1 page only, in the specific order they want.Tip: Make sure to list how long it takes them to answer each question. For example, question #1 might take them 1 minute to answer. Radio show hosts are dependent upon time for their show. They have breaks, news, etc. that they must follow. Giving these time features shows that they are a seasoned pro.Behind this sample list of question in your press kit they should have a “controversy sheet”. This sheet lists argues or drawings that help them set up an argument about their book topic. They can use a cartoon that looks like the Sunday funnies in the newspaper.A host can use this controversy sheet to set up an argument. It is great for talk radio. It allows them and the radio show host to involve the audience by arguing. The radio station host can pose the question that they provide and then ask his audience to call in.Their press kit should also include letters of recommendations and clippings. These items give you credibility. After a great show make sure to ask for a recommendation from a radio show host. Make sure they write it on their radio station stationary. Their clippings can also include articles written about them in newspapers and magazines.Place these items in your press kit and you will greatly increase your chances of snapping up radio interviews.Remember, it's not only what they know, but who they learn it from. Learn from someone who is more successful than them. Learn the tricks of the trade and [internet marketing tips] from someone that has actually built wealth and not just written a book about it. Forget the past. It does not matter who they are or where they came from. Everyone deserves to be a millionaire. Contact Information: Stephanie Bunn 2935 Horizon Park Drive, Suite D Suwanee, GA 30024 (770) 271-1536 Source: National Real Estate Network. Check out their website at If you need look of meaning of any of words in this press wikipedia is great source on the internet to look up meaning of: Press kit, Radio interviews, Press release, Controversy Sheet, Radio Station press release is issued through GroupWeb EmailWire.Com. For more information on press relesae distribution, go to

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National Real Estate Network


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