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(EMAILWIRE.COM, September 05, 2007 ) New York - Brown Printing Company, the nation's fourth largest printer of magazines and catalogs, and Riggs Heinrich Media, Inc., the parent company of iMirus Digital Solutions, today announced the launch of a comprehensive digital publishing platform for magazine, catalog, and book publishers.Brown Printing Company and iMirus are now offering digital editions in both online and offline form. In addition, iMirus has launched a new network, which combines an Apple iTunes type of store, but for the download of digital magazines, catalogs, and books. The store also provides publishers with the ability to sell individual magazine articles or chapters from books. Publishers also have the ability to enable or disable digital rights management (DRM) with each digital edition or e-book. "We have been very pleased with the response from our early adopter customers, and what we have learned thus far. Consumers want information when they want it, how they want it and where they want it. Offering digital editions (online or offline) is just part of the solution, not the entire solution. For publishers to generate new online revenues, extend their brand, and create new consumers, many digital tools have to be deployed. They have to work in concert with each other, and they all have to integrate with the publisher's website and online initiatives," said Chris Riggs, President and CEO of iMirus. "Brown Printing is excited to offer the iMirus suite of digital solutions to our publication and catalog customers. We believe iMirus has a compelling set of offerings that support the full digital strategy of a publisher or cataloger. No other vendor in the digital-edition market has a product with this breadth. Brown Printing, as a premier print provider, continues to find ways to improve our customers' value. The iMirus solution is a great example of that," said Mark Treat, Chief Information Officer of Brown Printing Company.iMirus is providing a promotional launch offering for the magazine industry, which includes a private-branded online and offline digital edition with web linking and multi-media, podcasts, blogs, RSS and news, weekly e-Newsletters, inclusion of the digital editions in the iMirus store, and ABC or BPA qualified e-mail distribution.iMirus will be exhibiting at this years Folio Show (September 24th - 26th, 2007) in New York - booth #223. iMirus is a subsidiary of Riggs Heinrich Media, Inc. Additional company information is available at: http://www.imirus.com/corp or (918) 492-0660.Brown Printing Company is a nationally recognized, high quality and high volume printer serving America's premier magazine, catalog and insert publishers. A Bertelsmann/Gruner Jahr AG Company, Brown operates three state-of-the-art manufacturing facilities strategically located across the United States. For more information, visit Brown Printing Company's web site at: http://www.bpc.com/.###This press release was issued through GroupWeb EmailWire.Com. For more information on press release distribution, go to http://www.emailwire.com.
Brown Printing Company
Chris Riggs
criggs@riggsheinrich.com 
Source: EmailWire.com
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