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Rachel Felix became senior vice president and chief marketing and growth officer in 2023 after joining the safety-net health system a year earlier. Becker’s caught up with Ms. Felix, fresh off earning a female leadership award from the Greater Boston Chamber of Commerce, about her recent marketing successes and challenges.
Question: What has been your biggest marketing win of late at Boston Medical Center?
Rachel Felix: Ultimately with marketing, we’re trying to connect with our patient population, really inspire them to seek care. Some of our patients may have other…