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The marketing landscape is rapidly evolving, and hospitals and health systems must adapt now to ensure future success and ensure precious marketing dollars have the greatest impact possible.
Traditional approaches to marketing aren’t delivering the same ROI, leaving many health systems struggling to maintain patient volume. Meanwhile, tech-savvy health systems are already using AI-driven frameworks and advanced budget models to meet changing consumer behaviors with precision paid media. Many of these organizations have seen a more than 10% improvement in clickthrough rates and…