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(EMAILWIRE.COM, March 06, 2008 ) Hong Kong – austriamicrosystems (SWX:AMS), a leading global designer and manufacturer of high performance analog ICs for communications, industrial, medical and automotive applications, announces the product launch of its AS3650, a highly integrated power and audio management unit with sophisticated audio features. The AS3650 specification was developed in close alignment with SiRF Technology Inc., allowing a perfect fit to PND systems with SiRF’s navigation processors.
The AS3650 power and audio management unit provides the entire system power management, battery management, linear and USB charging, a backlight driver for various screen sizes and a touch screen interface. In addition, the IC offers high performance audio functionality with audio DAC, ADC, audio mixer and several audio inputs and outputs in a single device. This feature set together with the functionality and performance of AS3650 ensure a perfect fit to the entire SiRF PND processor family, from the industry standard SiRFatlas™ and SiRFtitan processors™ to the recently launched SiRFprima™ multifunction location platform.
“We are very proud of this excellent strategic cooperation with SiRF, a world leader in navigation processors. Manufacturers of battery powered devices around the world demand complete solutions with high performance and a perfect fit of processor and power management unit. The combination of austriamicrosystems’ power and audio management unit and SiRF processors gives real value to OEMs and customers”, said Markus Luidolt, Marketing Manager Mobile Consumer Devices at austriamicrosystems.
“austriamicrosystems joins SiRF’s ecosystem of partners to help us deliver high performance and cost optimised PND reference designs. We believe that our cooperation with austriamicrosystems, combined with their expertise in the integration of sophisticated power management functions with complex analog audio blocks, will help reduce BOM and time to market for our PND customers around the globe. The AS3650 from austriamicrosystems is the first power management unit with audio management specifically tailored to SiRF’s multifunction location platform”, commented David Wang, Senior Director of Marketing at SiRF.
Reference designs with AS3650 and the SiRFprima™ processors will be available in Q2 2008. AS3650 is available in a BGA124, 8*8 mm package and is specified for -40° to +85°C ambient temperature. Product-specific information is available at http://www.austriamicrosystems.com
About austriamicrosystems
austriamicrosystems is a leading designer and manufacturer of high performance analog ICs, combining more than 25 years of analog design capabilities and system know-how with its own state-of-the-art manufacturing and test facilities. austriamicrosystems leverages its expertise in low power and high accuracy to provide industry-leading customised and standard analog products. Operating worldwide with more than 1,000 employees, austriamicrosystems focuses on the areas of power management, sensors & sensor interfaces, portable audio and car access in its markets Communications, Industry & Medical and Automotive, complemented by its Full Service Foundry activities. austriamicrosystems is listed on the SWX Swiss Exchange in Zurich (ticker symbol: AMS).
For further information
Emma Jenkins
EBA Communications
Tel: 852 2537 8022
Fax: 852 2537 3012
emma.jenkins@ebacomms.com
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austriamicrosystems
Emma Jenkins
852 2537 8022
jenkins@ebacomms.com 
Source: EmailWire.com
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