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(Medical-NewsWire.com, August 12, 2013 ) Miami, FL -- While it may not feel like summer across the nation, the season is still in full effect. And thanks to that, at least one bad hair day is left in your future. But instead of moping about the problem, one can try the Kendall Square-based haircare line of Living Proof.
Actresses Jennifer Aniston and stylist Chris McMillan all the well-known fronts of the company, but for those interested in getting behind how the brand handles the frizz, Eric Spengler is the
guy to talk to. Spengler is the Chief Commercialization Officer and Vice President of Research and Development, and shares the credo and science behind the product.
Spengler told a story of when he first came on board with the company:
“There were some exciting things going on in personal care, so we looked into exploratory work for scientists to see what could come about in personal care, not just hair care. We look at ourselves as a beauty care company. We'll go where we think we have science that can help solve problems; where we think there are major frustrations for people in their life. The first product we launched was frizz [No Frizz].”
Spengler noted that first experience with the testing product, saying, “The summer of 2007 we did testing in the salon, evaluating competitive products and some of our formulations.” Spengler said.
“One of the individuals who was doing testing called the salon and said "I have to stop the study." Usually when people call like that they are having a bad reaction and we get nervous. They said "I look like a freak. One side of my hair is completely smooth, and the other side puffed out." It was July and she was Latin. People were staring at her, and that's when we realized we had something profoundly different. That's when I came on board. The opportunity
to come to a company where science was very important was attractive to me.”
Spengler said that a lot of communication in the company is handling speaking simple and direct to possible consumers. For volume-changing products, the word 'full' is important. For dry hair, the word 'restore' resonates. And part of the credo of the company is to “create a difference you can see from across the room.”
It all comes back to fitting the testing into the bigger picture for Spengler, as to make a difference one has to implement the change. “We do that in an extremely controlled way here with a head test,” said Spengler. “A classic sensory test design where we have internal people come in after it's finished who don't know what side was the test product and that gives us expert grading in terms of visible differences without bias. “
About KeraFiber.com
KeraFiber (http://www.kerafiber.com/) provides a quality hair-restoration product that is affordable for all customers. Learn how to make your hair fuller and more alive with the fantastic KeraFiber hair fiber products.
Kera Fiber
Customer Service
954-713-9370
support@kerafiber.com
Source: EmailWire.Com 
Source: EmailWire.com
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