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(Medical-NewsWire.com, September 01, 2014 ) Melbourne, Victoria -- Sometimes a small detail adds tremendous value to a product, like the bottle it is packaged in. The finer detail of product packaging is not something that one consciously notices. However, that does not diminish its importance, especially when the packaging houses a product as intimate as personal lubricant. Looking through the variety of bottles that personal lubricants come in is quite an experience. In taking an objective look at the packaging, one begins to see what bottles are designed to capture the consumer's attention and which ones are designed to meet the needs of customers.
Many lubes were packaged in clear bottles with brilliantly colored labels. The transparent bottle leaves nothing to the imagination about the bottle's contents and the labels attract attention to the product. This is packaging that is designed to capture attention in the hopes that it will encourage a shopper to purchase it. Some companies have taken the embarrassment out of intimate products, and improved the customer experience, by packaging the product in sophisticated bottles that give no clue to its contents. This simple approach creates a real sense of privacy.
When does it matter to a customer what a bottle of lube looks like? For Nooky Lube customer, SR, it was when her kids didn't notice a bottle of personal lubricant on the nightstand after she left it out overnight. "This lubricant looks great," she said, "the bottle is very upmarket looking." From SR, we learn how important packaging can be when it contains a personal product like lube.
In the Nooky Lube example, the minimalist nature of their bottle lends style that doesn't grab attention. The simple shape is unassuming and attracts no attention. The black bottle conceals the contents entirely. Labels are considerate and stylish. This design offers more in the way of discretion than the clear bottles that were decorated with attention grabbing labels.
This kind of packaging shows a deep understanding of what customers require from a detail that seems as simple as a bottle. This is packaging that is not designed to scream at a customer to buy it, but one that has considered all of the needs a customer would have from the a bottle of their product. SR's story shows us the important role that packaging plays in the customer experience. A design like the Nooky Lube bottle shows us that companies are paying attention.
About Nooky Lube Water Based 16oz
Nookylube.com is a premium sexual lubricant company that produces high quality water based lubricant for women and men in designer packaging. Designed by a woman, Nooky Lube is manufactured in a FDA approved US Laboratory that has been producing lubricants for over 20 years.
Nooky Lube
Katrina Simmons
+61414925285
katrina@manoandmano.com
Source: EmailWire.Com 
Source: EmailWire.com
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