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Baglic Announces A Split Testing On Product Ad Images

 

 

 


(Medical-NewsWire.com, April 19, 2016 ) Orlando, Florida -- Studies shows that high quality images fuel sales, provide more effective communications and attract customer attention better than text alone or poor quality images. As a result, click-through rates and customer engagement also increase.

Most people are visually attracted by beautiful and expressive images, well-crafted images are attention-grabbing. With this in mind Baglic want to test if a human arm image, wearing a tennis elbow brace, versus a tennis elbow brace image alone has any impact on sales and revenue. The hypothesis is that a human arm wearing a tennis elbow brace will have better click-through rate. The primary goal is to increase sales.

James Carlson – graphic developer manager, explains - The team has created two variations; the first is a partial human arm wearing a tennis elbow brace facing right slightly bent. The second image is the same elbow brace image facing right but without the human arm. The arm was deleted leaving only the elbow brace, like floating in the air. Both images are very high resolution (3987x3181) and has a pure white background.

Baglic will conduct this testing for one week starting at April 18 and ending on April 25. Each image will be showed on Facebook paid ads and will be tested mainly over men and women tennis players, 45 to 65 years. James Carlson said, "Is well known that in most cases, a human face photo increased conversion rate, with this testing we want to know if a partial human image, like an arm will also increase conversion rate."

More information about the Baglic Tennis Elbow Brace can be found on Amazon.

About ED Amazing Store

ED Amazing Store is a family-run business based in Orlando Florida and they have specialized in manufacturing high end Tennis Elbow Braces since 2010. Their online business came to life motivated through personal experience. Constant injuries during workouts kept the owner out of favorite activities and weight training for months. They found elbow braces as the perfect way to relive the pain and get back to the training fast. Now, they want to share their findings with everyone else.

ED Amazing Store

Frank Miles

787-640-1014

pr@baglic.com

Source: EmailWire.Com

Source: EmailWire.com


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