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(Medical-NewsWire.com, June 21, 2016 ) The analgesics market has experienced modest growth in recent years. The majority of consumers turn to some form of OTC (over-the-counter) analgesic to treat pain, with internal analgesics remaining the dominate choice for pain relief, though external analgesics continue to experience faster growth. Looking forward, consumers’ need for pain treatments is not expected to change, and a preference for familiar brands will remain; however, interest is growing for natural ingredients and easy-to-use formats.
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Table of Content
Overview
What you need to know
Definition
Executive Summary
The issues
Feminine pain reliever sales descend further
Figure 1: Percent change in MULO sales of internal analgesics, by subsegments, rolling 52-weeks 2015 and 2016
Internal analgesic purchases are automatic; consumers are not seeking advice
Figure 2: Purchase factors when choosing an internal pain reliever, March 2016
Perceptions of external analgesics are soft
Figure 3: External analgesic format perceptions, March 2016
The opportunities
Opportunity to expand usage among older adults
Figure 4: Heating/cooling wraps or patches use, by age, March 2016
Increase first-use of external analgesics in treatment steps
Figure 5: Used first in pain relieving treatment plan, March 2016
Stress-reducing pain relievers could offer relaxation and relief
Figure 6: Sources of pain, March 2016
What it means
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The Market – What You Need to Know
The analgesics market experiences modest growth
Internal analgesics dominate the market; yet external growing quicker
Alternative pain relieving options likely impact OTC analgesics sales
Stress and age factor into the need for pain relief
Market Size and Forecast
Modest market growth continues
Figure 7: Total US sales and fan chart forecast of OTC analgesics, at current prices, 2011-21
Figure 8: Total US sales and forecast of OTC analgesics, at current prices, 2011-21
Market Breakdown
Internal analgesics lead the market; yet external growing more rapidly
Figure 9: Market share of OTC analgesics sales, by segment, 2014 and 2016
Figure 10: Percent change in OTC analgesics sales, by segment, at current prices, 2012-16
Other retail channels remain the go-to for analgesics
Figure 11: Total US retail sales of analgesics, by channel, at current prices, 2014 and 2016
Market Perspective
Muscle/body devices protect against pain
Figure 12: MULO sales of muscle/body support devices, by leading companies and brands, rolling 52-weeks 2015 and 2016
TENS devices can offer at-home relief
Figure 13: MULO sales of electrotherapy devices, by leading companies and brands, rolling 52-weeks 2015 and 2016
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