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(EMAILWIRE.COM, February 27, 2008 ) Suwanee, GA -- Trade shows show promise as a “golden” marketing opportunity. Many business owners are stepping outside of the traditional box and investing in portable signage. Talking one-on-one with potential buyers provides an immediate gratification that is empowering. The trade show makes highlighting business services or products easier. Working trade shows requires some planning.
If possible, business promoters should visit the facility prior to selecting their booth. They should walk through the facility looking for potential problems that would inhibit their success, such as:
Food court: Although being located next to the food court could be beneficial, it creates a distraction. ItÂ’s difficult enough to interest a potential buyer in 3-minutes; they donÂ’t need the sweet smell of cotton candy interrupting.
Competition: They shouldnÂ’t be suckered into renting a booth that is right next to a competitor. Some people believe its quality that counts and are eager to take the challenge of competition.
Accessibility: Ideally, their booth should be near the entrance or exit of the building, or the restrooms, or the main isle. Wherever there is an adequate flow of traffic.
The location of the booth and the signage they use will have a direct effect on their trade show success. They should stay focused on the appearance of their site and use a banner to display their company logo, web address, and phone number. ItÂ’s important they capture the attention of potential buyers with signage and color.
Keep it short and simple: Use a secondary color to present information of importance. The two-tone color method adds depth and retains the attention of the reader and thatÂ’s a big advantage.
Most booths are no more than a 9` by 5` area. So it is equally important that they make valuable use of the area. Eliminate any unnecessary clutter and keep things organized. ItÂ’s important that potential buyers donÂ’t become distracted.
Offering a special is also a good way to bring more people to a booth. Use a tripod and display board to feature a special offer. One should write clear and in large lettering and be prepared to answer questions. Working a Business Trade Show goes hand in hand with network marketing. The primary purpose of a trade show is to draw the interest of other businesses. The objective is to provide enough information for the other participants to promote their services or products by word of mouth or through passing literature.
ItÂ’s common practice for business groups to exchange business cards and brochures at a business trade show. Each booth gives a 2 minute presentation to visitors, a free gift (ink pen, magnet, sticky notes, or eraser), and ask for the visitors literature.
Business trade shows are not limited to business owners. Most vendors will invite others that may profit from using the services or products of the network group. Finding a good booth, using the proper signage, and displaying a sample of services or products are all important elements of trade show marketing.
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Contact Information:
Stephanie Bunn
2935 Horizon Park Drive, Suite D
Suwanee, GA 30024
(770) 271-1536
http://www.internetmillionairemind.com
Matt Bacak
Mark Maupin
248-939-6232
maupin.mark@gmail.com 
Source: EmailWire.com
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