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Eight More Basic Elements of an Online Sales Letter

(EMAILWIRE.COM, May 21, 2007 ) Suwanee, GA -- The first seven basic elements of internet marketer’s sales letter include: Pre Head, Headline, deck copy, body copy, subhead, lead and rapport. Read on to find the remaining 8 basic elements of an online sales letter.8. Credibility. Why should they listen to that person? They have to establish credibility fast and show people why they are different. On the Internet when people come to their website and they want their credit card information, they don’t know if they are a scam or not. So they have to reassure people that they are not going to rip them off. Plus, they want to show people that they are friendly.9. Bullets. These are brief statements that offer benefits of your products or services. Don’t go into specifics, just mention the benefit. People will have to buy their product to find out the background behind the bullet points. Examples of bullets include the “How To” bullet, “The Secret to” bullet, “The one single” bullet, 10. Testimonials. Give proof. Show statistics. Give numbers. Give testimonials from successful people in the niche. Video testimonials give them the most credibility because they are the hardest to fake. If you write a testimonial make sure to put a picture of the person in the testimonial.11. Value justification. Highlight the value of the offer. Don’t focus on the price. Focus on the benefits.12. Risk reversal. This is the guarantee. Convince them that if it doesn’t work for them then they will give them their money back. Use fresh language for the return terms.13. Bonuses. Bonuses are the unexpected items that people will receive if they buy their product. Bonuses add steam to their sales letter that motivates their prospects to buy their product. The bonuses should all relate to what they are selling and should enhance the value.14. Offer and the call to action. Tell the readers exactly what action they need to take to order their product. Their offer gives specifics. Don’t be shy. Give them a distinct offer. 15. The P.S... The P.S. is often overlooked. Think carefully about your P.S. Sometimes people skim them sales letter and only look at the P.S. Put your offer and call to action in the P.S.Remember, it's not only what they know, but who they learn it from. Learn from someone who is more successful then you. Learn the tricks of the trade and [internet marketing tips] from someone that has actually built wealth and not just written a book about it. Forget the past. It does not matter who they are or where they came from. Everyone deserves to be a millionaire. Contact Information: Stephanie Bunn 2935 Horizon Park Drive, Suite D Suwanee, GA 30024 (770) 271-1536 Source: National Real Estate Network. Check out their website at is great place to up meaning of terms. The following are terms from this press release may want to look up on use in this press release: Sales letter, Online sales letter, Testimonials, Bonuses, Risk reversal, Deck copy, Body, copy, Offer, Pre head, Sub head, and Lead.######This press release was issued through GroupWeb EmailWire.Com. For more information on press release distribution, go to

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