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Internet Sales Letters Are Written In A Specific Format That Boosts Sales

(EMAILWIRE.COM, May 21, 2007 ) Suwanee, GA -- What are sales letters? A sales letter is a sales pitch in printed form. Why are sales pages so long? Itís simple, a long sales letter works! When an Internet Marketer writes a sales letter they have to think of all the objections in advance. There may be several objections that have to be clarified. This is one of the main reasons why sales letters are long.Secret Copywriting Tip: People want to believe them. When they come to their website, they want to believe what they have to say. Why else are people going to their website? The copywriting hype has drawn them in. They secretly hope that the hype is true.What should a sales letter look like? What type of copy do they need? Following is a list of the 15 elements of a sales letter.1. Pre-Head. They target potential customers. They need to get their attention.2. HeadlineDonít forget their headline. It is very important. Headlines are full of hype because they need to get people to take time to read the rest of the sales letter.3. Deck copy. The deck copy should have darker colored text. The deck copy is not part of the body of the sales letter. The deck is a about a paragraph long. 4. Sales letter body. This consists of the body text of the sales letter. It is several paragraphs, if not pages, of text.5. Subheads. The subheads make the sales letter easy to read. The subheads enable readers to skip around and look for the section of the sales letter they are most interested in. The subheads give a roadmap for the sales letter.6. The lead. The lead defines the audience of the sales letter and can be presented in many ways such as a story or bulleted list.7. Rapport. Let their readers know that you can solve their problems because you understand them.8. Credibility. Explain why people should listen to them.9. Bullets. Give brief description of the benefits of their products and services.10. Testimonials. This gives proof that they are not a scam.11. Value justification. Give the value of the offer through demonstrating its benefits.12. Risk reversal. Give a money back guarantee.13. Bonuses. Give free bonuses that are related to their product.14. Offer and the call to action. Show their readers how to buy their product or service.15. The P.S..Reiterate their offer and call to action in your P.S.Remember, it's not only what they know, but who they learn it from. Learn from someone who is more successful then you. Learn the tricks of the trade and [internet marketing tips] from someone that has actually built wealth and not just written a book about it. Forget the past. It does not matter who they are or where they came from. Everyone deserves to be a millionaire. Contact Information: Stephanie Bunn 2935 Horizon Park Drive, Suite D Suwanee, GA 30024 (770) 271-1536 Source: National Real Estate Network. Check out their website at is great place to up meaning of terms. The following are terms from this press release may want to look up on use in this press release: Sales letter, Online sales letter, Offer, Call to action, Free bonuses, Risk reversal, Headline, and P.S.###This press release was issued through GroupWeb EmailWire.Com. For more information on press release distribution, go to

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