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Auction Floor, Inc. Announces Integration Partners and New Infrastructure

(EMAILWIRE.COM, May 21, 2007 ) ROANOKE, VA -- Auction Floor, Inc. (Other OTC:AFLR) (Frankfurt:ZUI.F) (the "Company") announced today new integration partnerships with AuctionRPM and Auction Flex. “AuctionFloor is a serious competitor for solving the complexities of live online auction broadcasting for the auctioneer. Auction Flex and AuctionFloor are working together to ensure seamless integration for our mutual customers,” affirmed Brandon Harker of Sebae Data Solutions, Inc., the creators of Auction Flex.Integration between the company’s live online auction software and the desktop clerking and cataloging systems provided by AuctionRPM and Auction Flex will provide auctioneers the ability to seamlessly synchronize auction event information, including: auction lot and item information, auction photographs, bidder information, and bidding results between their internal clerking systems and the company’s online auction results database. Dan Zumwalt, founder and co-owner of Symmetric Software, the makers of AuctionRPM, said, “Integration of various software products such as AuctionRPM with AuctionFloor has always been a good idea for the buyer market. By stimulating competition amongst the various purveyors of goods on the internet, the public can only benefit in terms of selection, pricing and quality. We at AuctionRPM remain committed to just such a free market philosophy.”The company’s auction event calendar will also syndicate auction information to and from the international auction event database provided by The event database is the most widely used of its kind and syndicates the auctions of over 16,000 auctioneers including members of the National Auctioneers Association, over twenty state auctioneer associations, and other domestic and international auction companies. “We are extremely pleased to be integrating with Auction Floor. Auction Floor’s platform combined with the marketing services and exposure provided by our consumer portal will provide more potential bidders for auction events and connect those bidders with the auctioneers.” said Stuart Bain, Information Technology Manager for addition to new integration partners, the company announced their new infrastructure in partnership with Dell Inc. (DELL). The new infrastructure is scheduled for a June production rollout date and will power the company’s new online live auction and bidding platform. To ensure maximum performance, security, availability, and future scalability, the company will upgrade to a virtualized enterprise server platform powered by Dell servers and fully integrated and supported by Dell’s enterprise support team.The company’s new infrastructure will facilitate the introduction of new software and network upgrades, also provided and supported by Dell, to take advantage of the new server technology. The new software and network design will provide full redundancy and security across all levels of the company’s online bidding platform, including their proprietary link to eBay’s Live Auction bidding system.Through its web site,, the Company attracts more bidders using special tools similar to those of timed auctions at eBay. With its distinctive "Bid Now" button, bidders can participate in the real-time progression of prices as if they were on the auction floor.CAUTIONARY STATEMENTSThis document does not constitute an offer to sell or a solicitation of an offer to buy any of our securities. This document contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may include projections of matters that affect revenue, the ability to develop or license certain technologies; operating expenses or net earnings; projections of capital expenditures; projections of growth; hiring plans; plans for future operations; financing needs or plans; plans relating to the company's products and services; and assumptions relating to the foregoing.Forward-looking statements are inherently subject to risks and uncertainties, some of which cannot be predicted or quantified. Future events and actual results could differ materially from those set forth in, contemplated by, or underlying the forward-looking information.Contact:Richard, Inc.3241 Electric Road, Building D Suite 2-B Roanoke, Va. 24018Phone 540-206-3314Fax- press release was issued through GroupWeb EmailWire.Com. For more information on press release distribution, go to, Inc.
Richard Romanus


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