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(EMAILWIRE.COM, July 10, 2007 ) Kearney, Ontario -- The Internet is changing the way that resorts are marketing their properties. With a lean towards Internet vacation directories, the hospitality industry is making the search for consumers easier than ever.The popularity and growth of the Internet has changed the way many businesses and services are marketed. With the potentially unrestricted access to millions of people, hotel, resorts, and lodges have capitalized on Internet advertising and promotion as a means of adding value to the services they are able to offer; thus, enabling them to cater to a niche market.Those businesses in the travel and tourism sector have benefited tremendously from online advertising, as the Internet allows them to economically market in a highly efficient manner. As this market has stepped away from printed pamphlets and brochures as a primary means of promoting tourist areas and hospitality properties, and focused more on online hospitality and vacation internet directories, they have recognized tremendous financial savings due to the market reach being much larger and offering unlimited advertising possibilities as compared to traditional print promotions. As the hospitality industry trend gears towards on online advertising, they have become aware of valuable services, such as vacation directories, that promote a particular resort region or destination. Unlike other marketing mediums, online directories not only allow hospitality businesses to showcase their property to potential customers, they also provide valuable information about the region, information that is not often provided with traditional marketing. Additionally, this industry has recognized the value that vacation directories are able to offer to lesser-known vacation destinations. By utilizing directory hubs, the playing field is levelled; thus, allowing much smaller resorts to compete more readily with larger, well known destinations.The Almaguin Highlands Region, located approximately two and a half hours north of Metro Toronto, is a beautiful vacation resort area filled with clean lakes, forests, and wilderness trails, and offers visitors a wide variety of vacation accommodations and attractions including Algonquin Park. However, being that this area is not nearly as famous as Muskoka, its neighbour to the south, the Almaguin Highlands has developed a new vacation directory to promote the area. Almaguin-Vacation.com (http://www.almaguin-vacation.com) is marketed as a one stop, user-friendly vacation directory for the Almaguin Highlands. Having a solid understanding of the value that online directories offer to both visitors and business owners alike, the directory was created to provide a wealth of area information that is complied into assorted categories for easy access. Featured on the directory are a wide range of area vacation and resort properties, as well as area attractions and activities; thus, making it easy for visitors to find what they are looking for in a vacation, while providing the business owners with an affordable way to market their business. This service has shaped the way that the Almaguin Highlands tourist industry functions and will continue to offer many benefits to this region. Almaguin resort owners, Danette and Stephen Fernandez of Sand Lake Cottages & Inn (http://www.sandlake.on.ca), have been successfully promoting their vacation property on the Almaguin Directory, and believe that “smart” Internet marketing is the best way to spread their advertising budget as far as possible. “The Almaguin-Vacation Directory covers a very specific area. For anyone that is researching an Almaguin Highland vacation, it narrows the search. The Directory provides everything that a tourist could need when planning their Almaguin vacation, all in one convenient location,” states Danette.Vacation directories encourage resort bookings by assisting both resort businesses and vacation seekers alike. Additionally, this service provides hospitality owners with a cost effective venue to effectively promote their property to its best advantage, as well as offering vacationers a source of information on a specific area and allowing for comparative shopping when researching a vacation resort. With the start up the new Almaguin Directory, it is expected that the tourism industry will benefit dramatically, not only through providing affordable advertising, but also through the increased number of tourists that will now be able to experience an area that they may not have otherwise known about.Sand Lake Cottages & Inn is only a 2.5 hour drive from Toronto and close to the town of Huntsville – providing a great base accommodation for visits and adventures in Algonquin Provincial Park. With the north Muskoka district being known for its abundance of lakes and the rugged character of the Canadian Shield, photographers, snowmobilers, cross country skiers, hikers, mountain bikers, ATV riders and fishing recreationists will all enjoy this beautiful Ontario lakeside vacation resort. For more information, please visit Sand Lake Cottages & Inn or call Danette & Steve Fernandez at 705-636-5047.###This press release was issued through GroupWeb EmailWire.com. For more information on press release distribution, go to http://www.emailwire.com.
Kevin Dill
hillaryalane@yahoo.com 
Source: EmailWire.com
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